The latest Lost Words news
On Monday, myself and Mark went along to UKIE headquarters in London for the Community Managers’ Event which is organised by Rocket Jump Events. I had never been to something like this before and didn’t really know what to expect from it. Now, there are so many roles within social media and marketing, it can be difficult to define them as each business requires something different. So the person tasked with the job need to be well equipped to deal with the requirements. I’ve done social media on a ‘business’ scale for a year now and I have to say it is different than I thought it would be. I always thought it was an easy job. Just sitting there looking through Facebook/ Twitter etc and getting paid for it. But there is so much to it than that.
The community manager role is something that wouldn’t have existed ten years ago. If you ask a community manager to define what they do on a daily basis, I’m confident it would vary. That’s because it is always changing, always evolving. I try to plan out each day/ week but it’s hard to as it is a job that needs constant attention and devotion. Social media, streaming, etc isn’t something that you can dip in and out of if you want it to be taken seriously. It needs a lot of care and attention to make it work.
The event took place in Black Bull Yard near Hatton Garden. When I think of Hatton Garden, I immediately think of the jewellery heist! The building was modern and perfect for an event that is all about businesses in a technological world.
Rocket Jump Events arranged for various speakers to attend and each of them were associated with the gaming industry. To be a public speaker, you have to really believe in what you’re saying and more importantly, know about your subject. There’s nothing worse than having to listen to someone read off a bit of paper and not care about what they’re saying!
Luckily for us, this didn’t happen. All of the speakers were passionate, exuberant and all had something to different to say. I don’t mean for this to sound contrived, but I genuinely believe there was something to take from each speaker. It certainly made me feel more motivated and gave me new ideas for my role!
The first speaker was YouTube influencer, Jonti Sparrow. He was full of charisma and I think he’s one of those people who you could say has ‘funny bones’. Jonti gave some great advice for reaching out to influencers and what they look for in you – will it be something that’s worth their time? You must make sure your press-kit and website have accurate information on and it’s clear what your brand is about.
Rob and Reece from Twitter UK were next up and it was great to hear from experts in the industry. Their focus was on how we could retain our followers interest and what most people use Twitter for. One of the best pieces of advice was to vary your content and give different gaming communities what they want.
Pip concentrated on community Discords and how best to grow them. Discords need to keep the members interested and giving them what they want. They’re also a great place for players to engage with one another, report bugs and give feedback on the game. Communities are also good for making announcements. When you have something exclusive for the members, they all get notified and the message will be seen. The whole point of having the community Discord is to ensure that every member gets something out of being there. They don’t want to see all of the same stuff on social media. They want exclusives and to feel like it is also their space where they can engage with each other.
Bee Wakefield is a freelance marketer and community manager and she came in from a different perspective. She spoke of the challenges of going into an existing community and trying to maintain it, but also grow it and watch it flourish. It’s really tricky to do this and not wanting to step on anyone’s toes. When you’re in a new role, you strive to do all you can to impress. It’s hard to shine while keeping the same voice and content for the brand as it is something someone else has worked extremely hard on. The key to overcoming these issues is literally through communicating. It is difficult to initiate the conversation, but it’s best for both parties as then nothing can be misconstrued.
Alison is a lecturer in Sociology and Criminology at the University of Roehampton. She spoke about some research she had conducted regarding online abuse that game developers receive from gamers. Community managers say that their role was to be as open as possible in order to stop developers shouldering the blame themselves and taking responsibility for it. Alison’s talk was interesting because it’s something that shouldn’t happen and for devs to take the blame themselves is unacceptable. The negativity surrounding ‘keyboard warriors’ needs to be spoken about less to encourage positivity.
We both learnt a lot from the event and are trying to put some of the tips into action in our own Discord community, which you can check out here.